How to Show Up to Discovery Calls With a Point of View That Earns Trust Fast

Most salespeople show up to discovery calls with questions. That’s not wrong. But it’s not enough. The reps who win show up with a point of view. There’s a difference between asking “So, tell me about your situation” and saying “I noticed your VP of Sales was only with you for about 18 months. Usually …

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Trust-first selling article explaining why B2B sales win rates are at all-time lows and how sellers can rebuild trust with buyers

Trust-First Selling

Win rates in B2B sales are hovering around 28%. That means nearly three out of every four opportunities you open don’t result in a deal. But what’s more concerning is where those deals are going. Most of them aren’t lost to a competitor. They’re going nowhere. Buyers are increasingly dissatisfied with the sales process, so …

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