The Three Cs Framework for Handling Cold Call Objections Without Bulldozing Prospects

You hear “just send me something” and your heart sinks. You know they’re brushing you off. You know they’re not really interested in seeing anything. Most sellers respond by trying to overcome the objection. They explain why sending something won’t work. They push harder. They try to convince the prospect their objection is wrong. The …

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How to Show Up to Discovery Calls With a Point of View That Earns Trust Fast

Most salespeople show up to discovery calls with questions. That’s not wrong. But it’s not enough. The reps who win show up with a point of view. There’s a difference between asking “So, tell me about your situation” and saying “I noticed your VP of Sales was only with you for about 18 months. Usually …

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