The Sales Skill Nobody Teaches (But Everyone Needs)

Most people believe they’re good listeners. They’re wrong. According to Accenture 96% of professionals consider themselves effective listeners. Yet research from The Workforce Institute found that 83% of employees feel they are not heard fairly or equally. That is a massive gap. The listening gap is true across many conversation dynamics but it’s especially prevalent …

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Strong Signals From the Wrong People Are Still the Wrong Signals

You’re doing everything right. You’re tracking intent data, monitoring engagement, watching who downloads your content, and flagging every webinar registrant. Your pipeline looks busy. And yet, your conversion rates tell a different story. Here’s what most sales teams are getting wrong: they’re spending their best prospecting energy chasing contacts who will never buy, simply because …

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The Three Cs Framework for Handling Cold Call Objections Without Bulldozing Prospects

You hear “just send me something” and your heart sinks. You know they’re brushing you off. You know they’re not really interested in seeing anything. Most sellers respond by trying to overcome the objection. They explain why sending something won’t work. They push harder. They try to convince the prospect their objection is wrong. The …

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