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Revenue Builders Podcast | Force Management
Cold calling isn’t dead. But doing it well requires more than picking up the phone and reading a script.
Leslie Venetz joins John McMahon and John Kaplan on Force Management’s Revenue Builders podcast to discuss why cold calling should be treated as a craft and how it fits into an effective multichannel outreach strategy.
Drawing on her experience making more than 100,000 cold calls, Leslie shares practical advice for identifying the right prospects, researching business challenges, and building a compelling cold call pitch.
The conversation explores the importance of curiosity, how to handle objections without shutting down the conversation, and why successful prospecting means talking with buyers rather than at them.
Leslie also discusses effective follow-up strategies, when to make cold calls, and how to create meaningful conversations that lead to stronger sales opportunities.
Watch the episode: https://www.youtube.com/watch?v=sqiWY9qCJFs