Activity is easy to count, but easy to measure is not the same as important to achieve. Here’s how I use the Key Result Area to decide which sales work matters, and what to automate, delegate, or delete. …
READ POST from Stop Managing Activity. Start Managing the KRA
For years, hiring managers told me my range across industries and deal sizes was a weakness. Entrepreneurship showed me the opposite. Selling to every kind of buyer taught me the fundamentals behind Earn the Right. …
READ POST from Why Being a “Sales Chameleon” Became My Competitive Advantage