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Outbound Squad Podcast | Jason Bay
What does it actually mean to provide value to your prospects?
Leslie Venetz joins Jason Bay on the Outbound Squad podcast to challenge one of the most overused phrases in B2B sales: “providing value.”
They discuss what it takes to build and scale an outbound strategy that earns trust and generates revenue, including defining your ideal customer profile, choosing the right outreach channels, and creating meaningful conversations with potential buyers.
Rather than relying on generic advice or assuming every prospect wants the same thing, Leslie shares why effective outbound sales starts with understanding your audience and being intentional about how you engage them.
Watch the episode: https://www.youtube.com/watch?v=GA3uurbx9xg