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Make It Happen Podcast | John Barrows
What does it mean to own your sales pipeline like a CEO?
Leslie Venetz, USA Today bestselling author of Profit-Generating Pipeline, joins John Barrows on the Make It Happen podcast to break down what it takes to build a healthy, sustainable sales pipeline.
They discuss territory planning, defining your ideal customer profile, and taking ownership of your sales strategy instead of relying on shortcuts or chasing the latest trends.
Leslie also shares how her experiences across different cultures and industries have shaped her approach to selling, why the fundamentals still matter in an increasingly AI-driven sales landscape, and how sales professionals can build more qualified pipeline through consistent, intentional execution.
Whether you’re an account executive, sales leader, or anyone responsible for generating pipeline, this conversation offers practical advice for working smarter and taking ownership of your results.
Watch the episode: https://www.youtube.com/watch?v=Zszw1GwT170