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Episode 160 | The Marketing Millennials
What does it actually take to get sales and marketing working together?
Leslie Venetz, founder of Sales Team Builder LLC, joins Daniel on The Marketing Millennials to discuss building repeatable sales processes, aligning messaging across teams, and creating a more consistent experience for prospects.
They explore the differences between outbound and inbound sales, why clear and authentic messaging matters more than flowery sales copy, and how sales and marketing can build trust by showing buyers they have their best interests at heart.
Leslie also shares her perspective on cold calling, why it still deserves a place in the sales playbook, and what it takes to succeed in a competitive sales environment.
Listen to the episode: https://themarketingmillennials.com/podcast/2023-05-04/ep-160-how-marketing-and-sales-can-work-together-with-leslie-venetz/