Should SDRs report to sales or marketing? Explore the tradeoffs of each reporting structure and what B2B revenue leaders should consider in 2026. …
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Tag: SDR
Your Deal Size Decides Whether You Need SDRs
Most founders split SDR and AE roles because that is what everyone does, not because the math works. For a lot of teams, it does not. Here is the deal-size decision bar that tells you whether a handoff earns its cost, why the model spread in the first place, and what the SDR role should become instead. …