Win rates in B2B sales are hovering around 28%. That means nearly three out of every four opportunities you open don’t result in a deal. But what’s more concerning is where those deals are going. Most of them aren’t lost to a competitor. They’re going nowhere. Buyers are increasingly dissatisfied with the sales process, so …
Stop Chasing Pipeline
You are staring at your CRM and your stomach drops. Six hundred accounts. Maybe more. You know you are expected to reach out to all of them. Your manager wants pipeline. The pressure to show activity is constant. So you send another batch of emails, adjust your cadence, and hope something sticks. But nothing does. …
Signals Don’t Create Relevance
If you work in sales right now, you are surrounded by signals. Funding announcements. Job changes. New product launches. Hiring sprees. Intent data. AI-generated alerts telling you exactly when someone might be “ready to buy.” And yet, for all the signals sellers have access to, most outbound still feels generic. That disconnect is not because …
Three Segmentation Strategies That Actually Drive Revenue
You are staring at a territory of 600 accounts. Your manager wants pipeline. Your quota is looming. So you do what feels logical. You start reaching out to everyone who could possibly buy from you. Three months later, you are exhausted, your conversion rates are poor, and pipeline is still light. Here is the truth. …
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How to Close Deals Faster Without Being Pushy
You’ve got a prospect who’s been in your pipeline for months. They like your product. They say it’s a fit. They keep saying “later.” At that point, most sellers assume the problem is effort, that they need to push harder. They don’t. The problem isn’t effort. It’s urgency. Here’s the difference. Pressure comes from you. …
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