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Posts by Leslie

Should SDRs Report to Sales or Marketing? (2026)

Posted on October 23, 2026 (October 23, 2026)

Should SDRs report to sales or marketing? Explore the tradeoffs of each reporting structure and what B2B revenue leaders should consider in 2026. …

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Posted in Sales Leadership, Sales StrategyTagged B2B sales, GTM strategy, sales and marketing alignment, Sales Development, sales leadership, sales strategy, SDR

Coach, Train, Manage: Why Sales Leaders Need to Do All Three

Posted on October 21, 2026 (October 6, 2026)

Pipeline reviews and accountability are managing, and that’s only about a third of a sales leader’s job. Here’s how coaching, training, and managing differ, and why teams stall when leaders only do one. …

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Posted in Sales Leadership

Stop Managing Activity. Start Managing the KRA

Posted on October 14, 2026 (October 6, 2026)

Activity is easy to count, but easy to measure is not the same as important to achieve. Here’s how I use the Key Result Area to decide which sales work matters, and what to automate, delegate, or delete. …

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Posted in Sales Leadership

Why Being a “Sales Chameleon” Became My Competitive Advantage

Posted on October 7, 2026 (October 6, 2026)

For years, hiring managers told me my range across industries and deal sizes was a weakness. Entrepreneurship showed me the opposite. Selling to every kind of buyer taught me the fundamentals behind Earn the Right. …

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Posted in Uncategorized

Why Your Best Reps Ignore the Company’s Account Grades

Posted on September 23, 2026 (October 1, 2026)

The best sales reps don’t blindly follow company-wide account grades. Learn how Value-Based Segmentation and the CEO of Territory mindset help reps prioritize better opportunities and build more relevant outbound campaigns. …

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Posted in Uncategorized

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