One of my long-term advisory clients needed to build a new outbound campaign. We had two hours on the calendar. In that single session, we built targeted prospect lists, researched the audience, and created a complete three-channel outbound sequence with messaging. The outcome was $200K in new pipeline. Here’s exactly how we did it. This …
READ POST from How One 2-Hour Sales Strategy Call Generated $200K in Pipeline
You just sent out 100 prospecting emails. You got two responses. Both said they weren’t interested. You spent hours crafting those emails. You talked about your product’s features. You highlighted what makes your company different. You explained what you do. And nobody cared. Here’s the uncomfortable truth. You never earned the right to ask for …
Your sales team is hitting their call metrics. They’re logging activities. They’re showing up to one-on-ones. But deals are stalling. Buyers are going dark. And your reps can’t tell you why. The problem isn’t effort. It’s trust. Or rather, the lack of it. When sales leaders fail to build psychologically safe environments, it doesn’t just …
READ POST from Building Trust-Based Sales Teams: The Foundation of Psychological Safety
And that’s why you’re being ignored. You spent 30 minutes crafting the perfect cold email. You personalized the opening. You included a compelling value proposition. You even added that case study you thought would seal the deal. Your prospect deleted it in three seconds. Key Takeaways: Who This Is For: This article is for B2B …