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Profit Generating Pipeline
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What The Greats Say...
Every Sales Leader knows they need a pipeline — but not just any pipeline.
For years, we’ve tolerated bloated forecasts, ghost deals, and pipeline reviews that are little more than wishful thinking in a spreadsheet.
Finally — someone had the guts to call it out.
Leslie Venetz didn’t just write another sales book — she created the definitive blueprint for building a Profit Generating Pipeline.
Not a “feel-good” funnel.
Not a “trust the process” pipedream.
But a real, revenue-producing system that separates the top 5% from the rest of the pack.
If you lead a sales team, this isn’t optional reading — it’s required.
Because hope is not a strategy. But profit is.
Profit Generating Pipeline is a book written for the sales leaders who are tired of being told to do more without being told how to do better.
Leslie Venetz brings the kind of clarity and experience that earns trust quickly. Her frameworks are practical, her voice is direct, and her perspective is rooted in what actually drives results. This isn’t a book about tactics. It’s about leadership, strategy, and building systems that scale.
What I appreciate most is how much of Leslie’s community-first mindset comes through in her writing. She doesn’t just want you to hit quota. She wants you to build a sales culture your team is proud to be part of.
I’ve had the privilege of co-leading a sales workshop with Leslie Venetz and watching her in action. She’s one of the clearest, most engaging voices in sales today. Her ability to teach, connect, and deliver insights with precision is rare—and Profit Generating Pipeline captures all of it.
As someone who lives and breathes sales messaging, I was blown away by how effectively Leslie breaks down complex concepts without watering them down. She doesn’t just give you frameworks. She gives you the why, the when, and the nuance that turns a good strategy into a great one.
This book isn’t just full of smart ideas. It’s full of truth. Leslie knows what she’s talking about, and it’s a gift to have it all captured in one place. Any sales leader who wants to coach better, write better, or lead with more confidence needs this book in their hands.
Leslie and I don’t agree on everything when it comes to sales—and that’s part of why I respect her so much. She’s sharp, thoughtful, and unapologetically clear in her thinking. There’s no filler here, no buzzwords, no empty frameworks pretending to be strategy.
Profit Generating Pipeline is a straight-up useful book. It’s the kind of book you actually highlight, then go back to when you’re writing copy, coaching a team, or reworking a sales process that’s gone off the rails.
Even when Leslie’s pushing ideas I hadn’t considered, I trust where she’s coming from because she’s done the work. She’s not guessing. This book is proof of that.
What The Greats Say...
Part 1: Leadership Foundations
Chapter 1: Earning The Right
Chapter 2: Growth Can Be Scary
Chapter 3: Becoming the Sales Leader You’ve Always Wanted to Be
Chapter 4: Fostering a High-Performance Culture
Chapter 5: Outgrowing Outdated Sales Practices
Chapter 6: Building Results Through Repeatable Actions
Part 2: A Proven Pipeline Formula
Chapter 7: Taking a Strategic Approach to Top-of-Funnel Excellence
Chapter 8: Identifying and Understanding Your Ideal Customer
Chapter 9: Crafting and Communicating Your Value Proposition
Chapter 10: Developing a Micro-Campaign Strategy
Chapter 11: Writing Sales Copy That Generates Pipeline
Chapter 12: Optimizing and Managing Outreach Channels
Chapter 13: Building and Maintaining Effective Sales Sequences
Chapter 14: Mastering Objections with Curiosity and Confidence
Chapter 15: Conducting Discovery Meetings and Building Relationships
Part 3: Durable Growth and Repeatable Success
Chapter 16: Creating Repeatable Processes to Ensure Durable Growth
Chapter 17: Bias Towards Action
Chapter 18: Implementation Aids
About Leslie
Leslie Venetz is a globally recognized B2B sales expert, corporate trainer, and founder of The Sales-Led GTM Agency. With nearly two decades of experience, she specializes in modern outbound sales strategies that drive revenue, build trust, and empower sales teams to excel.
As a LinkedIn Editorial Top Voice and top 1% sales thought leader, Leslie’s insights have reached over 100 million views worldwide, transforming the performance of sales leaders and their teams. She has delivered hundreds of keynotes and workshops for top-tier B2B brands and consulting firms across four continents and has been featured in prestigious publications like The Wall Street Journal and Success Magazine.
Having personally made more than 250,000 cold calls and influenced over ten million through her training programs, Leslie has helped thousands refine their prospecting skills, overcome objections, and lead sales conversations that convert.
A recipient of over twenty industry honors, including 2024 Sales Innovator of the Year, Leslie is redefining what it means to be an ethical, effective, and high-performing sales professional.
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